Per IMSA (International Motor Sports Association):
Major health care is taking center stage in motorsport with national foundations focusing on IMSA and the opportunities the series and its teams provide as the 2019 race season kicks off with the 57th running of the Rolex 24 At Daytona.
Over the course of two weeks, five announcements have been made announcing health care partners in racing. Three were made in coordination with Performance Tech Motorsports and the No. 38 ORECA LMP2 entry. In Round One of the IMSA WeatherTech SportsCar Championship the No. 38 will sport the logos of Centinel Spine, Be The Match and Orlando Health.
The partnership alignment comes behind the original sponsorship from the Masson Spine Institute. The institute belongs to the driver and world-class surgeon Dr. Robert Masson, of Windermere, who will make his debut in the twice-around-the-clock classic this Saturday, Jan. 26. Through his achievements both on and off the race track, Masson has obtained the attention of his peers and brought them a unique opportunity to educate the masses.
Centinel Spine, the largest privately-held spine company, focused on anterior column reconstruction, is continuing a 2018 partnership by becoming a title sponsor in 2019. They originally teamed up with Performance Tech to support the creation of a platform to educate the public on spinal disease and options that allow individuals to continue to function at a high level. This idea came in part from Masson who is a Centinel Spine prodisc® C Total Disk Replacement patient and now is an athlete ambassador for Centinel Spine…